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Successful Sales
Successful Sales Design Principles Caring for Banners Magnetic Signs Vinyl Application




Don’t miss another sales opportunity from your everyday signmaking operations. Take advantage of business as usual to achieve unusual business results. Make that telephone or walk-in order just the beginning of a wonderful, even bigger contract. Here’s how:
  1. Add More of the Same. If your customer is ordering a set of magnetic car signs for one vehicle, how about offering another set of the same at a small discount? You'll win as well as your customer! After all, the time spent setting up the job, gathering the materials, and rolling in the vinyl is virtually the same whether it's for one job or for two. With minimal labour to cut, weed and apply the vinyl on the second set, extra profit from everyday business operations becomes a reality when you add more of the same.
  2. Up sell the Order. Wouldn’t that banner look more professional with an added graphic? Or, what about using a higher performance vinyl on that 4’ x 8’ so that it lasts longer? Pointing out potential benefits to customers is easy if you’re convinced it’s to their advantage. We’re not talking about any high pressure here. Simply stating the facts can help the client make a more informed decision. Their ultimate satisfaction can lead to more and bigger orders in the future as well!
  3. Cross-Sell Related Items. For example, let your customers know that a full-colour, digitally printed graphic to frame for their lobby is available. This graphic can complement that vinyl logo you’re already going to cut and apply to the faces of their pole sign. Perhaps they’d prefer a floor graphic? Use that new colour equipment and maintain your customer base. If you don’t, they’ll probably go elsewhere and purchase the same thing!
  4. Have a Special. So you don’t make gobs of profit on this month’s special, so what! You’re using the same marketing strategy that’s been around for decades, even centuries. That strategy stays popular because it works. Give customers a deal and they’ll be back for more. Advantageous to you, a special promotion can even make use of some slow-moving inventory. In addition, you’ll have the opportunity to up sell, cross-sell or add more of the same to achieve unusual results from business as usual.



For More Information Contact:

Sign Equipment Services
PO Box 4619, Kempton Park, 1620, Gauteng, South Africa
Tel: JHB 011 826 1068 or 011 826 1521
FAX: 086 538 9016
Internet: sales@signequipmentservices.co.za




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Last modified: August 23, 2015